Text Messaging Essay Example for Free

Text Messaging Essay Texting has become an integral part of our lives; it has developed very rapidly throughout the world. Initial growth of text messaging starts with customers in 1995 sending an average 0.4 messages per GSM (Global System for mobile communications) per customer per month. (Wikipedia, 2009) Today, text messaging is the most widely used mobile data service, with 35% of all mobile phones users worldwide or 4.2 million to 7.3 million phone subscribers at the end of 2003 being active users of SMS. The largest average usage of the service by mobile phone subscribers is the Philippines with an average of 15 texts per day by subscribers. (Wikipedia, 2009) Text messaging is most often used between private mobile users as a substitute for voice calls situations. Popularity has grown to a sufficient extent that the term texting has enticed the people. It is a very powerful tool in the Philippines where the average user sends 10-12 text messages a day. The Philippines ends on the average 400 million test messages per day or approximately 142 billion text messages sent a year. At the end of 2007, four of the top mobile service providers in the country stated that there are 42.78 million mobile subscribers in the Philippines; thus Philippines has become the â€Å"texting capital of the world†. The expanding availability of text messaging has raised questions about the effect of texting on standard literacy. Many have reported unintentional intrusions of abbreviations used in texting called â€Å"textisms†- is inappropriate contexts. (Wood. Et al., 2009) This study aims to determine whether the texting habits of the first year high school students of Aldersgate Science High School should be a concern as it significantly demeaning th eir spelling proficiency. Statement of the Problem This study aims to determine the correlation between the Spelling Proficiencies of Texters and Non – texters of selected students of Aldersgate College Science High School. It also aims to answer the following questions: Respondents of the study, the First Year High School students of AC Science High School 1. What is the profile of the selected students of the AC SHS as to: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to 2. Is there a significant difference between the spelling proficiency of texters and non – texters. 3. Is there a significant relationship between the spelling proficiency of texters when group according to the following variables: 1.1 gender 1.2 age 1.3 score in the spelling proficiency test 1.4 monthly income of the family 1.5 text promo availed of 1.6 length of ownership of the cell phone 1.7 amount spent in texting 1.8 frequency of texting 1.9 type of text message sent 1.10 person sent text messages to Statement of Hypothesis Null Hypothesis There is no skeptical effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Alternative Hypothesis There is a negative effect of texting to the spelling proficiency of the first year high school students of Aldersgate College. Scope and Delimitation of the Study The study is confined to determine if there is a negative effect of texting to the spelling proficiency of First year High School students of Aldersgate College through a series of survey conducted, during the first semester, school year 2009-2010. Significance of the Study To get a better idea of the effects of texting on teenagers and how much this technology was actually being used, a survey was conducted in Aldersgate College Science High School Solano, Nueva Vizcaya. Seventy- two First Year high School students were asked questions about their usage of texting and instant messaging. To ensure the honesty of the answers, the surveys were anonymous and the students were told that their answers would not be used against them. Summary After floating questionnaires regarding the effect of texting to the spelling proficiency of first year student of Aldersgate College Science High School, the researchers came up with the following significant data that texting habits had diminished the spelling proficiency of the students. Conclusion The researcher therefore conclude that texting habits affect the declining spelling proficiency of students, text languages often confuse the students with the correct spelling of the words leading to usually misspelled words. Recommendation The researcher would like to recommend that a further study about the effect of texting in the spelling proficiency of students would be done in a longer period of time with a larger number of respondents who should be observed in an adequate period of time. Writing, a linguistically complex skill, draws heavily upon our cognitive abilities. Dr. Mel Levine confirms this in his book, A Mind at a Time, (2002), by stating that â€Å"Writing is one of the largest orchestras a kid’s mind has to conduct.† Does text messaging harm students writing skills? Yes. I believe students are carrying over the writing habits they pick up through text messaging into school assignments. Maybe. Although text messaging may have some impact on how students write, I dont think its a significant problem. No. I believe students can write one way to their friends and another way in class. They can keep the two methods separate. None of the above. (Comment below.) Not only is texting used for person-to-person communication, but a number of groups have jumped onto the craze in recent years. Political campaigns, for example, have used it as a way to keep their supporters up to speed on events as they happen. Protesters and organizers have used text messaging as a way to stay connected during actions, mobilizing large groups of people in real time. Various businesses allow users to sign up for updates via text, or to receive bills this way. It can be used to stay up to speed on stock prices, sports scores, and any number of other small bits of data that change rapidly.

Emotional risks you face with cosmetic surgery

Emotional risks you face with cosmetic surgery {The popularity of cosmetic surgery is expanding more than ever before and as it booms consistently, a number of psychologists are anticipating the likelihood that they would be dealing with patients who are thinking of or have undergone a cosmetic procedure.|Cosmetic surgery is gaining steam and some psychologists are concerned with the psychological effect on patients who go through radical transformations; and also on those who dont, that may feel inadequate as a result.|Although drastic alterations are infrequent, some psychologists still plan to probe the upwelling in cosmetic enhancement procedures and whether these surgeries have any long-lasting psychological detriments.|With the increasing popularity of cosmetic surgery, there are more questions than answers regarding its psychological effects and theres a huge possibility that psychologists will be dealing with these issues on patients who have undergone the procedure or are thinking of undertaking it.} {Some of them have a ctually encountered quite a few cases. It is therefore becoming increasingly vital for psychologists to be able to discuss with patients about their concerns over their appearance and be able to identify the factors that may or may make an individual a suitable or unsuitable candidate for aesthetic surgery.|There are interesting issues for psychologists to delve into, from the vantage point of cultural and interpersonal phenomena to the issue of mental health and self-worth issues; and these aspects will cast them into new roles, including administration of pre- and post-surgical patient evaluations.| In addition to research, psychologists may perform roles in assisting patients too, such as helping surgeons administer psychological assessments. For instance, they can assist cosmetic surgeons to distinguish patients who may find it difficult to make the necessary psychological or psychosocial adjustments after cosmetic surgery.} {A lot of psychologists agree that there is an urgent necessity for research on this subject to shed light on cosmetic surgerys psychosocial effects.|Researchers and practitioners have made attempts through the years to analyze whether progress in psychosocial well-being after cosmetic surgery can be objectively verified, but too few methodological studies have been conducted to be able come to a conclusion.|Studies spanning four decades have shown that most people undergoing cosmetic enhancements are satisfied with the result. But what has been nearly neglected is the outcome in psychosocial terms.|Psychologists believe that cosmetic surgery related issues have to be examined because of the remarkable increase in its popularity and the possible connection between the patients perception of body image or appearance and some psychiatric disorders, like social phobia, sexual dysfunction and even eating disorders.} {Researchers feel that the answers to one burning question may help fill in the gaps.|Psychologists and researchers have to figure out the complexities of these effects to make sure that they dont have lasting harmful effects to the patients.|The answer to the crucial question of how the patients who have undergone the procedure actually feel may be the key to unlocking the mystery of the emotional and mental effects of cosmetic surgery.|Most of the researchers are of similar opinion as to the necessity of broader potential studies employing typical patient samples, with the use of well-established methods to come up with near-accurate results.} {Do patients who have undergone cosmetic surgery feel better after the procedure?|Many people do end up feeling good about themselves after seeing how much better they look after cosmetic surgery.|Does cosmetic surgery improve psychosocial well-being?|How do cosmetic surgery procedures affect patients psychologically?} {Studies have invariably shown that people generally feel an increased level of contentment with the body part they had surgery performed on; however, there are ambiguities on whether cosmetic surgery actually gives their self-confidence, self-worth, quality of life and interpersonal relationships a boost over the long haul.|Overall, the studies indicate that there was a general perception of being pleased with the results among most patients and there was a marked improvement in how they felt about themselves. This was particularly true in the case of women that underwent breast reduction or mammoplasty. Functioning domains showing improvement included self worth, sel f esteem, distress and shyness and quality of life. However, many of these studies have limitations on methodology, including small sample sizes and potentially biased determinants.|Several studies showed that there was a marked improvement in body image evaluation after plastic surgery, and scores in self-esteem also increased even if the mark up was quite small. It was noted that the effect that the surgery had on body image perception and self-esteem was not in any way prejudiced by the age patients or the intervening time after surgery.|A recent analysis of studies on patients psychological profile and psychosocial performance prior to and after cosmetic surgery, suggests constructive results in patients that include body image improvements and a possible a boost in their quality of life. But the same research also found several predictors of flawed outcomes, more noticeably in patients with depression or anxiety history, as well as those who have unreasonable expectations.} {{In one of the studies conducted by the Center for Human Appearance at the University Of Pennsylvania School Of Medicine, it was recorded that 87% of patients {reported|conveyed|expressed|stated} the same sense of satisfaction a year after getting the cosmetic surgery including the feeling of upliftment of their body image perception in general and the modified body feature.|The Center for Human Appearance at the University of Pennsylvania School of Medicine conducted a study which {recorded|documented|noted} that a year after having cosmetic surgery, 87% of the patients reported general {satisfaction|contentment|contentedness|self-fulfillment|pleasure} after the surgery; improvements in their overall body image; and improvements in the body feature altered.} {The negative body image emotions and the feeling of {inadequacy|being inept|deficiency|being inadequate} in social situations are considerably {lessened|decreased|reduced}|There was also less experiences of negative body image emotions in social situations among these patients|The patients also reported more experiences of positive body image emotions in social situations}.|{A study administered by the American Society of Plastic Surgeons indicated that 75% of the respondents chose cosmetic surgery to {gain|attain|achieve|obtain|get} improved looks and a more vibrant lifestyle.|In a study performed by the American Society of Plastic Surgeons, it was discovered that 75% of the respondents expressed that they opted for cosmetic surgery to achieve enhanced looks and a more active social life.} {Likewise|Similarly|Also|In the same manner}, 70% alluded to psychological merits and emotional rewards after surgery, with {notable|remarkable|significant} contentment and rehabilitated self-confidence and self-esteem. Also quite impressive, is the 45% who said they enjoy the daily advantage of being more {appealing|attractive|desirable}.} {It was discovered in their literature review, however, that there is a link between plastic surgery and weak post-surgical outcomes for some patients, specifically those with existent personality disorder prior to surgery; those who had the misconception that it would save a relationship and those who had impractical expectations that didnt materialize.|The review of the existing studies also observed that patients who are discontented with surgery results may demand a repetition of the procedures or may encounter depression and problems in adjustment, social apathy, family issues, self-destructive demeanors and antagonism against the surgeon and their staff.|Outcomes of some studies showed that psychological status forecast changes in both body image and self-esteem evaluation. Patients that did not register any problems on the scales displayed greater progress in body image and self-esteem evaluation than those with psychological issues. There was a stark negative link between pre -operative emotional problems and contentment with surgical outcomes.|A specific subgroup that seem to have poor response to cosmetic procedures are people with body dysmorphic disorder (BDD), which is discernible by a fixation with an imagined or negligible deformity that usually causes unwarranted clinical distress or imbalance in social and occupational areas of performance. These patients constitute 6%-15% of patients involved in aesthetic plastic surgery surroundings and around 12% of patients in dermatology situations.} {In one significant study, it showed that there were four times more likelihood for women with breast implants to carry out suicide than any other cosmetic surgery patients of the same age bracket.|There were firmer and far more unsettling results from epidemiological research of a connection between suicide and cosmetic surgery.| According to a Finnish study, theres more likelihood of women with breast implants committing suicide than women who are non-augmented. These results were echoed in findings from similar studies in Sweden and in the United States.|Findings of a study at the International Epidemiology Institute in Rockville, Md. show that theres a larger tendency for women with breast implants to take their own lives. Its one of several studies that have recurrently revealed an escalation of suicide risk among women with surgical breast implants.} {Similar other studies revealed a greater suicide rate by as much as two to three times higher.|These studies made the same repor t that women who experience surgical breast augmentation are thrice more likely to carry out suicide than those who have not undergone breast enhancement surgeries.|Findings show that women who have had surgically augmented breasts are three times more likely to commit suicide.|Another striking link that emerge from these studies is that women who are recipients of breast implants are two to three times more likely to kill themselves than those who are not.} {None of the studies could identify an underlying link between breast implants and suicide, though.|Although there seems to be an association between cosmetic breast enhancement and suicide, the precise nature of this connection remains unknown. |Although they have been largely unsuccessful in substantiating such connection, thus far, the study is also resolute in investigating the suspected connection between cosmetic breast implants and suicidal tendencies.|Researchers fail to clarify the suicides and the big question remains a mystery: Are women who have suicidal tendencies more liable to decide on having breast implants; or is the cosmetic surgery itself the leading cause of the suicide?} {Some researchers made speculations that a few of the surgery recipients may have held unattainable expectations or have certain personality traits that made them predisposed to suicide.|The suicide prevention team at the University of Illinois, speculates that breast augmentation may have a certain attraction on some women with suicidal tendencies, the appeal being that of a means to win control over their own fates; noting that people might be tempted to commit suicide are often obsessed with being in command of their bodies.|A number of researchers theorizes that its highly probable for some women who had prior psychological problems before the breast augmentation or implant to experience a period of recuperation in psychological behavior subsequent to cosmetic implant, but not retained for the long term. Thus, after several years, theres a re-emergence or aggravation of psychiatric troubles.|Some researchers allege that recipients of surgical implants display a host of psychosoma tic problems that put them in grave danger of imminent suicide. Whether this is the only rationalization or whether post-surgery discontentment is also involved, has not yet been clarified.}

Children Transition In Life Children And Young People Essay

Children Transition In Life Children And Young People Essay Bereavement This can be a very traumatic time for a child or young person, bereavement can affect concentration, memory and learning. New sibling A challenging transition for young children, it may affect the childs behavior as they may act out, wanting to gain attention. Parental Separation This can affect children and young people in many different ways and must be dealt with in accordingly in a sensitive manner. Moving Home Moving house can be a big upheaval, it can affect the child or young person because they are being taken out of their safe and familiar environment. Illness or Injury Whether it be the child/young person directly affected or a family member, either way the child may need help dealing with the change of circumstances. Divorce This is a difficult period for a child or young person, they may be affected in many different ways and must have endless emotional support. Taken into the care system This can be a difficult transition where the school and social services must work together to make the process run as smoothly as possible for a young child. Abuse Neglect Abuse and neglect can affect all areas of development. Children and young people are affected by abuse in different ways, outcomes of abuse vary. Moving countries Moving countries can have a negative affect upon children and young people, socially, academically and emotionally. These types of transitions are generally unplanned, or occur with little or no warning and in turn can be damaging if not responded and dealt with in the correct way. These unplanned transitions will also however affect children and young people in different ways. Some children and young people may also experience transitions such as: The introduction of Step Siblings Changing schools Change of carer Pet dying Parental change of partner It is a known fact that all children and young people are faced with transitions, although some may be affected positively and some negatively. When children are faced with planned or unplanned transitions they may experience feelings such as anger, guilt, rejection and sadness. Other ways that children and young people may show the affects made by transition i.e. attention seeking behavior, friendship/peer problems, and becoming withdrawn and quiet or displaying uncharacteristic habits. Children and young people moving from primary to secondary high school may find it hard to adjust to being taught more formally. They are suddenly expected to study a wider variety of subjects, to take on more responsibility and sometimes make a new circle of friendships. Involving changes like learning more and having less free time. For most children and young people going through a transition such as moving school can have an impact on their learning and achievements, sometimes affecting them academically. Suddenly a child is removed from their comfort zone and taken away from a familiar environment, from their friends and teachers etc. The child is completely thrown of track and put into a new environment which can be extremely difficult for a child or young person to adjust too. It can have affects on a childs learning, self esteem and sometimes resulting in them no longer wanting to go to school, although some children and young people do adapt well to this type of transition. For example when I was attending secondary school a young girl moved from her original school due to her parents moving country, when she began attending my secondary school she settled in and adapted very well, proving to be quite popular with her peers. It appeared to have a positive affect on the young girl but then suddenly her peers turned against her, this then resulted in the young girl becoming a victim of torment and bullying. She became unhappy, quiet, withdrawn and reserved. Her parents decided it was in their childs best interests to change schools once again, where she began to regain her self esteem and confidence which was extremely affected by the bullying, changing schools and moving countries. Fortunately the next change of school had a positive affect on the young girls education and learning which dramatically improved. She began making friends, displayed more confidence and began to enjoy attending school again. Moving school can have a negative and/or positive impact on a child or young persons behavior and development. In the beginning a change of school proved to have a negative affect upon the young girl but fortunately the second period of moving school resulted in having a positive affect upon her, improving her behavior and development. Therefore I feel it is important that a childs parents consider their childs happiness before making this choice, due to the positive and negative affects it can have on a child and young person. Although changing schools unfortunately cannot always be prevented due to unforeseen circumstances in life. Parental Change Of Partner A parent introducing their new partner to their child can also be a challenging and difficult time. It can result in affecting a child or young persons behavior and development. For example when I was a teenager my mother introduced me to her new long term partner which at the time felt like a stranger was trying to replace my father, I also felt that her new partner was taking away my mothers attention. Suddenly a new authoritative figure was brought into the family. From my personal experience it had a bad affect on my behavior and development as I began to misbehave, smoke, drink and act out because I was extremely angry inside and wanted to regain my mothers attention which I no longer felt I had. I became an angry, depressed, withdrawn and isolated teenager, clearly displaying signs that I was negatively affected, no longer being my usual bubbly, happy self. My education also began suffering because of this transition as I could no longer concentrate in school. However this does not always have a negative impact on children and young people but it does need to be handled cautiously and sensitively. It can be a very challenging time for the child and young person but also for the parents, family members and anybody else involved.

Relationship between Britain and the United States during the Eden and

SINCE THE END OF WORLD WAR II, A ROMANTICISED ‘SPECIAL RELATIONSHIP’ between the United States and Britain has been referenced on countless occasions in speeches, books, and essays by academics and statesmen on both sides of the Atlantic.   The relationship has multiple definitions, with no precise doctrine or formal agreement that outlines its tenets, and has been apparent in a myriad of interactions between the two countries. It is visibly apparent culturally as the United States evolved from a nucleus of British settlers to become an English-speaking country, sharing with Great Britain ‘joint aims’ and a ‘common heritage’, as is often referenced in political rhetoric, and by David Watt in his introduction to the book The Special Relationship (D. Watt 1).   Yet this perceived relationship between these two countries has gone beyond a joint appreciation for the literature of William Shakespeare and the flavour of a Burger King Whopper to become manifest in political and military relations between the United States and Britain. Winston Churchill was first to prominently recognise an Anglo-American ‘special relationship’, stating in the years immediately following World War II that he saw the relationship between the US and the UK as an ‘alliance of equals’, according to Sir Michael Howard in the Afterward of The Special Relationship (Howard 387).   Howard writes that Britain in general saw the ‘special relationship’ as a vehicle for the United States ‘to accept and underwrite Britain’s status as a coequal world power’ (387). As time passed, however, Britain’s standing a Great Power quickly diminished.   Despite this, British possession of nuclear weapons, United Nations Security Council membership, access to political an... ...Ernest R. and Gregory F. Treverton.   ‘Defence Relationships: American Perspectives’. The Special Relationship.   Ed. William Rogers Louis and Hedley Bull.   Oxford:   Clarendon Press, 1986.   161-184. Perkins, Bradford.   ‘Unequal Partners: The Truman Administration and Great Britain’. The Special Relationship.   Ed. William Rogers Louis and Hedley Bull.   Oxford:   Clarendon Press, 1986.   43-64. Rothwell, Victor.   Anthony Eden.   Manchester: Manchester U.P., 1992. Walker, Martin.   The Cold War.   London:   Fourth Estate Ltd., 1993. Watt, D. Cameron.   ‘Demythologising the Eisenhower Era’. The Special Relationship.   Ed. William Rogers Louis and Hedley Bull.   Oxford:   Clarendon Press, 1986.   65-86. Watt, David.   ‘Introduction: The Anglo-American Relationship’.   The Special Relationship.   Ed. William Rogers Louis and Hedley Bull.   Oxford:   Clarendon Press, 1986.   1-16.

Dystopia in Aldous Huxleys Brave New World :: Brave New World

Dystopia in Aldous Huxley's Brave New World It's hard to imagine yet somehow so extremely close to us is the possibility of a world of ideal perfection where there is no room or acceptance of individuality. Yet, as we strive towards the growth of technology and improvement of our daily living we come closer to closing the gap between the freedom of emotions, self understanding, and of speech and the devastation of a dystopia. A utopia, or perfect world, gone awry is displayed in Aldous Huxley's provocative novel Brave New World. Dystopia is drawn on "political and emotional events, anchoring its vision of a nightmarish future in contemporary fears of totalitarian ideology and uncontrolled advances in technology and science" (Baker 22). It is the situation that costs a piece of an unhealthy environment for human beings, is the theme of the novel. The dystopian setting is brought about by technology and by higher authorities. As technology increases, the use for human beings in the work force decreases leaving an overwhelming amount of depression among humans. Therefore, a way to continue the production of technological findings is by bringing up humans from day one to accept their unhappiness as normal. By "breeding" human beings to accept the fact that they are born to do a specific group. Higher authorities know the illimination of humans' emotions is useful to stabilize what they think to be a utopian society. Huxley portrays a "perfect dystopia" where scientists "breed people to order" in a specific class (Baker 2). The purpose of this paper is to shows that Aldous Huxley clearly introduces a river of cases and incidences, which adds to the dystopia in his science fiction novel Brave New World. Aldous Huxley was born on July 26, 1894 in England into a family of novelists and scientists. Leonard Huxley, Aldous's father, was an essayist and an editor who also was a respected, leading biologist in the time of Darwinism. Both his brother and half-brother worked in the science field. Huxley received an extensive training in both medicine and in the arts and sciences. Huxley was described by V.S. Pritchett as "that rare being-the prodigy, the educable young man, the peremial asker of unusual questions" (Introduction to Aldous Huxley 1). Huxley wrote a series of novels and essays as his career progressed. Two of his best known novels are Brave New World and Island. These two novels depict a world of dystopia. In Brave New World it's author "shifts his mildly satiric observations of a limited group of people to a broader and more ironic satire of a utopian society" (Introduction to Aldous Huxley

Budweiser Paper

MARKETING 474 FINAL: INTEGRATED MARKETING PLAN INSTRUCTIONS: You will complete an Integrated Marketing Plan with your group for Budweiser. As you may know the ailing beer manufacturer is struggling. You will need to do additional research to uncover the issues that are plaguing the brand. The goal of your plan is to drive business. BUDWEISER OVERVIEW: In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U. S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades.Certainly the changing tastes of the American consumers have impacted sales of Anheuser Busch's flagship brand, but marketing decisions have also played a big role in the fall of the iconic brand. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Anheuser-Busch has always put a major focus on marketing. This is the company, after all, that spent $246. 2 million solely on Super-Bowl commercials from 2002 to 2011. Edward McClelland of Salon  says that from its inception, Budweiser was a â€Å"triumph of marketing over quality. The quality was questionable: Adolphus Busch, the company's founder, called his beer â€Å"dot-schlop† and preferred to drink wine and St. Louis drinkers were not fans of the drink either, but the Busch family still bought the licenses and paid rent for bar owners in exchange for serving the product. Budweiser had its glory days in the 1950s when Anheuser-Busch helped strengthen its national brand by sponsoring shows featuring Jackie Gleason, Milton Berle, and Frank Sinatra. It also promoted its beer by sponsoring sporting events and branding stadiums. By the 1980s, Budweiser was synonymous with American culture. â€Å"Budweiser’s kind of a mainstay.It’s a good old American tradition, like going to a baseball game or a college football game,†Ã‚  says Kevin Eichelberger, webmaster of BeerTees. com. But something has happened in the past three decades and, while it still has clout overseas, the Budweiser brand is tired here at home. Undoubtedly, owners A-B InBev will try to save it with marketing, as they have always done. But will that be enough to return Budweiser to the throne and its former glory? Source: businessinsider. comPAPER OUTLINE: Integrated Marketing Campaign Deliverab les: You should outline the following before you begin developing your IMC (Word Times New Roman 12 Font and 1. inch margins):OVERVIEW (2-3 Pages)1. Budweiser Problem2. Company Culture, Values, Mission3. Communication Objective: (e. g. Inform, Persuade, Call to action)4. Brand Positioning and Personality5. Intended Target Audience/Insights CAMPAIGN (At least 3-5 Pages) â€Å"BIG IDEA†: or compelling theme. (e. g. What happens in Vegas stays in Vegas)MESSAGE: Relevant copy and actionable message for your target consumer which includes (e. g. rational or emotional appeal or selling proposition)CHANNELS (examples): a. Print Campaign: Headline, Artwork/Visual and Copy b. Events with Sponsors c.Direct Communication: Web-site, Social Media d. Public RelationsCREATIVE: Headline to capture the target’s attention and photos that capture the essence of the campaignGRADING CRITERIA: 200 Points: Written Strategy-Did you have a compelling strategy for your IMC? Was your strategy al igned to the problems and issues? 100 Points: 5 minute Oral Presentation-How Creative was your IMC presentation? Did you use innovative ways to drive sales that would resonate with the target consumer?Note: Your Oral Presentation should be 4-5 Slides developed from the CAMPAIGN part of the written strategy.

Breaching Experiment Essay

Have you ever been to a wedding and just felt completely confused because one of the female guests decided she was going to wear a wedding gown of her own to someone else’s wedding? Wouldn’t it be weird if one day, you walked into one of your discussion classes to find that your cool, hip, macho male T.A. just all of a sudden decided that to put on make-up, wear fake rubber breasts, and dress like a female to teach his class? Is this normal? What exactly is normal and who is to define what is normal and what is not? Norms, as defined by Schaefer’s Seventh Edition Sociology text, are standards of behavior that are maintained by society. However, there are several types of norms, in which all act upon its distinctive ways. Informal norms, however, are behaviors that are maintained by society that are generally understood, but not precisely recorded. The wedding gown and the macho, but very pretty T.A. were both examples of informal norms. There are no specific punishments for the awkward behavior of these two people. However, a few might confront the bride and tell her she is being disrespectful or the T.A.’s students might ridicule him, calling him different names. The society has no precise penalty for people such as the two mentioned above. The response from the people around them would be their only result of breaching an informal norm. At most times, when in public, or even around your friends, a standard distance is usually kept in respect to others. Personal space is at least an arm’s length, or about 1  ½ to 3 feet around the body. Most people do not like having their personal space invaded and everyone reacts to this in their own personal matter, depending on that person’s preference and the approach of invasion as well. In most cases, this personal space is set for the comfort ability of one another, especially while conversing. However, in my experiment, I decided to breach this norm, and took a few situations into action. I deliberately invaded personal spaces of friends, adult strangers, and adolescent strangers and observed the many reactions of these individuals. The feedback I received from the invasion of my friends’ personal space  differed from the response of invading a stranger’s. As I had gone shopping with one of my female friends, I would walk really close to her stay by her side most of the time. She had no dramatic reaction toward my invasion but just questioned if something was wrong or if I was afraid of something because I was remained so close to her at all times. As with my male friend, my physical being of closeness to him did not affect him physically, but instead it confused him mentally. He and I went out to eat one time and instead of him being on one side of the booth at the restaurant and me on the other, I decided that I would sit right next to him on his side instead, leaving the opposite end unoccupied. As we were eating, I would once and a while just stare at him, and when he looked at me, I would just give him a smile. He had no major reaction toward my gesture, but, his generosity toward me had increased and the next time when we went out, he dressed up very nicely and even did his hair. Later that week, I had heard from one of my friends that he was beginning to believe that I had a crush on him. It was then that I decided to keep my distant from him before he would take an approach into things himself. However, when I approached the adult group of strangers, their reaction toward my entrance into their space was different. While I was at the Brea Mall, I randomly spotted a Caucasian man who was sitting on a bench reading a magazine. As I sat down right beside him just to relax a bit, the man stopped reading and looked over at me, got up and just walked away. On the other hand, when I sat right down, at the same mall, by an Asian women shopper, she looked over at me and smiled. She seemed nervous at first, but as soon as I smiled back at her, she said hi and seemed more at ease and we even carried on a short conversation. The effects of invading the personal space of the teenage crowd produced a much more interesting outcome. As I stood in line at the Commons at the University of California, Riverside, right by the side of another Asian female student, she turned toward me and gave me a look of annoyance due to the fact that I was standing less than two feet behind her. Yet, I remained at this distance until she had reached the counter register to pay for her lunch. As a result, when she walked away with her lunch in her hand, she  turned her head one last time and gave me this look of hatred with the squinting of her eyes gazing directly at me as I just looked away. On the contrary, my encounter with an Asian male student also attending the University of California, Riverside, was an experience of amusement. When I occupied the vacant seat that was placed right next to his in the Rivera Library, he remained in his own world, continuing to study. As I sat there right next to him, I was not doing much but just flipping through my notebook and occasionally would just glance at him, just to get his attention in hopes for a reaction. After a short moment of silence, this student spoke to me. However, his first words to me were, â€Å"Ni hao. Ni jiao suh ma ming juh†, meaning hi, what is your name, in mandarin. I’m assuming that he thought I did not speak much English and chose to speak in Mandarin to me because of the Chinese papers that he might have seen while I was flipping through my notebook. Luckily I was capable of conversing shortly in Mandarin. It seems that he thought I chose to sit by him because I did not know much of English and I wanted to ask him for assistance around the library. After my brief conversation with him, I left that vicinity as soon as I can, trying to escape so that he would stop conversing with me in Mandarin since I was not that fluent with that language. In my conduction of this experiment, there were several variables that contributed to the reactions of these random individuals. In the case with my friends, my girl friend, being the caring and emotional companion that most female friends would be, noted my physical closeness not as an invasion, but believed that I was having problems and was trying to catch her attention. As with my male friend, because of our social acquaintance, my short and abrupt attachment to him gave him must have shocked him, giving him the impression that I was interested in him. Also, after my first approach toward his personal space, the next time I went out with him, I noticed how he had engaged in Erving Goffman’s impression management. He had dressed in apparel that he would not normally wear when he went out with his friends but did with me. I assume he was trying to create a distinctive appearance to try to impress me, thinking that I was interested in him as well from my actions when we had gone out before. As with the two adults that I encountered in the Mall, the man and the woman both responded toward my approach in their own polite way. Even though the two were at about the same age group, one more issue became involved with the situation. First of all, the Caucasian man and I were of dissimilar race and ethnicity, which holds a possibility of being a factor to his response. Then again, the lady’s courteous behavior when I sat down by her may be from the issue that we were of the same ethnicity and of the same sex as well, giving her the comfort ability with my presence being near. I have observed that gender has a great affect on invading personal space. When my male group member made his approach with an Asian adult female at the mall, I witnessed her negative response toward his action while my experience resulted positively. Another observation of mine with the other male member of my group also involved the issue of gender. While he stood very closely to an adult couple in an elevator, the stranger male pulled his female significant other closer toward his body. However, when a female member of my group approached the same situation, the outcome was vice versa, where the female stranger drew closer to her male significant other. Carrying out this study of personal space invasion has not presented me with any obvious result of negativity until I stumbled upon an Asian female student at UCR. One reason I believe, that may have cause such an indecent behavior may be because we were of the same ethnicity, sex and same age group. In such cases, as would most adolescents during this example, would contribute to Erving Goffman’s dramaturgical approach. Goffman’s perspective is that people resemble performers, and most adolescents of this young age group are these performers in a matter in which they are concerned with their image. This leads to another aspect of the self, face-work. In this sense, people make efforts to maintain proper image and avoid embarrassment in public. With a majority of youngster’s, there is tension between one another, creating competition and the want to with hold an image that they want everyone to view them as. I would assume that the UCR girl reacted with such offensiveness because she wanted to protect her own image, to show that she was strong, where if she had just walked away without showing me a sign of anger, it would be taken into her opinion that I had the power of harassing her and putting her down. Therefore, her rude expression was her  way of defending herself against the action I took upon her. Through my experimentation of the human response to the invasion of personal space, it was obvious that there was no positive or negative correlation. It was a qualitative research in which everything was measured through naturalistic settings. My approach of invading one’s personal space was the control variable used. The individuals that were randomly sampled were the independent variables, which had fixed traits, such as gender, race and age. The difference in gender affects personal space. Generally, members of the opposite sexes are more acceptable of another being close to them. Personal space reactions also alter with age, as the older one may be; the more mature their manner gets if their space gets invaded. In conclusion, the social norm of having personal space is frequently taken for granted. As observed, there are no real consequences when this norm is breached. On the other hand, the reactions of others when their space that is needed to be at comfort in that particular environment is violated, their responses may result negatively or positively, depending on the variables of gender, age, sex, ethnicity and an individual’s preference. Many informal norms are taken for granted by society without realizing how much it may affect us all if it was breached. How would you react if you and a stranger were the only ones in an elevator, but instead of being spaced out, this individual decided they would stand right in back of you, where you can almost feel their breath on your neck? Would a situation like this be normal? How would you respond? Works Cited *Luce, Tracy ohttp://gradeng.en.iup.edu/classes/en202/Papers2000/Luce.htm *Schaefer, Richard T. oSociology seventh edition McGraw Hill, Copyright 2001